Leveraging ChatGPT for Marketing Success

Audience

MAHPRM members, marketing staff, chief information officers, information services/tech personnel, directors of education, directors of HR

 The following program content was provided by the speaker.

Overview

ChatGPT is a hot topic, and it may feel a little daunting to begin using it. This hands-on workshop will highlight the basics of ChatGPT and tips for using it responsibly. Participants will receive a step-by-step tutorial on how to utilize it in their organizations, particularly to streamline their marketing efforts. Participants are encouraged to create a ChatGPT profile before the meeting so they can practice in real time.

Objectives

Upon completion of this program, participants will be able to:

• • demystify ChatCPT and get familiar with using it
  • learn specific ChatGPT prompts to streamline users' day-to-day marketing efforts

Speaker

Sarah Nenninger, MBA, is the Director of Engagement at Mostly Serious, a full-service digital agency located in Springfield, Mo. In her work at Mostly Serious, Nenninger works with clients to create measurable, impactful marketing strategies across health care and other industries. Before joining Mostly Serious, Nenninger honed her skills in regional and national marketing agencies and as an in-house marketing leader in higher education and emergency management technology organizations. She is a proud two-time graduate of Missouri State University with an undergraduate degree in marketing and an MBA.

This educational activity is provided by MHA Health Institute.