COVID-19 vaccines are arriving regularly in Missouri, and the state’s vaccination plan is being implemented. MHA has compiled the following resources to help hospitals navigate their pivotal role as vaccinators.

Explore COVID-19 Vaccines

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Addressing Vaccine Hesitancy

Communicating with Patients & Public

hospital workers listening to a speaker during a conference

Communicating with Health Care Providers

Additional Tools & Education

Updates & Information

Addressing Vaccine Hesitancy

To reach vaccine hesitant individuals throughout the country, the Ad Council and COVID Collaborative revealed the platform for their COVID-19 Vaccine Education Initiative, “It’s Up To You.” The Centers for Disease Control and Prevention provided scientific guidance on all aspects of the campaign, and its brand, along with the U.S. Department of Health and Human Services, will be reflected on creative assets. Creative assets in English and Spanish will appear nationwide across broadcast TV, digital, radio, out-of-home and social media, and in partnership with a wide range of organizations to inform the development and distribution of culturally resonant content for Black and Hispanic audiences. Organizations are welcome to participate.

Resources

Ad Council, COVID Collaborative: Vaccine Education Initiative, It’s Up to You
- GetVaccineAnswers.org
- Open source toolkits for participation

Communicating With Patients and the Public

COVID-19 vaccines are arriving regularly in Missouri, and the state’s vaccination plan is being implemented. Although health care workers are among the top-tier eligible targets for vaccination, it is important to have a plan for addressing the public questions. Hospitals have a role in educating the communities we serve about the vaccine and vaccination efforts.

Resources

DHSS: Missouri Plain Language Guide for People with Disabilities, their Families and Caregivers (June 7, 2021)
NASEM: Understanding and Communicating about COVID-19 Vaccine Efficacy, Effectiveness and Equity (April 2021)
HRSA: COVID-19 Care for Uninsured Individuals – Vaccine Fact Sheet for Patients
MOStopsCOVID: Resources for Missouri Seniors and Homebound Adults
DHSS: Missouri Vaccine Navigator
CDC: Interim Public Health Recommendations for Fully Vaccinated People (March 8, 2021)
National Academies: Strategies for Building Confidence in the COVID-19 Vaccines (Feb. 3, 2021)
de Beaumont: Language that Works to Improve Vaccine Acceptance — Communications Cheat Sheet
MHA: Sample Letter from Hospitals to the Community
MHA: Poll: Missourians’ Attitudes on COVID-19 Vaccination and Distribution (Jan. 11, 2021)
MHA: Do’s and Don’ts for People Seeking the COVID-19 Vaccine (January 2021)
CDC: Engaging in Effective COVID-19 Vaccine Conversations

Social Media Toolkit

MHA has created a variety of COVID-19 vaccine-related social media assets. Topics include vaccination during pregnancy, booster and third dose vaccines, facts about the vaccine, and building trust.

MHA encourages hospitals and community organizations to participate by distributing and sharing these important messages communitywide. Preview and download the options below, or contact Brian McGeorge for help customizing these resources. Additional assets will be added as they are available.

ACCESS THE TOOLKIT

Communicating With Health Care Providers

Patient-facing health care workers currently are being vaccinated in Missouri’s Phase 1A. These resources will help administrators and clinical leadership build vaccine confidence among health care personnel and staff.