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COVID-19 Vaccines

COVID-19 vaccines are arriving regularly in Missouri, and the state’s vaccination plan is being implemented. MHA has compiled the following resources to help hospitals navigate their pivotal role as vaccinators.

Addressing Vaccine Hesitancy

To reach vaccine hesitant individuals throughout the country, the Ad Council and COVID Collaborative revealed the platform for their COVID-19 Vaccine Education Initiative, “It’s Up To You.” The Centers for Disease Control and Prevention provided scientific guidance on all aspects of the campaign, and its brand, along with the U.S. Department of Health and Human Services, will be reflected on creative assets. Creative assets in English and Spanish will appear nationwide across broadcast TV, digital, radio, out-of-home and social media, and in partnership with a wide range of organizations to inform the development and distribution of culturally resonant content for Black and Hispanic audiences. Organizations are welcome to participate.

African American With Mask


Communicating With Patients and the Public

COVID-19 vaccines are arriving regularly in Missouri, and the state’s vaccination plan is being implemented. Although health care workers are among the top-tier eligible targets for vaccination, it is important to have a plan for addressing the public questions. Hospitals have a role in educating the communities we serve about the vaccine and vaccination efforts.

Nurse Talking to Patient and laughing



Social Media Toolkit

MHA has created a variety of COVID-19 vaccine-related social media assets. Topics include vaccination during pregnancy, booster and third dose vaccines, facts about the vaccine, and building trust.

MHA encourages hospitals and community organizations to participate by distributing and sharing these important messages communitywide. Preview and download the options below, or contact Brian McGeorge for help customizing these resources. Additional assets will be added as they are available.


Communicating With Health Care Providers

Patient-facing health care workers currently are being vaccinated in Missouri’s Phase 1A. These resources will help administrators and clinical leadership build vaccine confidence among health care personnel and staff.



hospital workers listening to a speaker during a conference

Additional Tools & Education

Vaccine Resources


MHA On-Demand Education

(MHA Member Resources)

View MHA’s on-demand education related to COVID-19 vaccines.

stronger together


The MoStopsCOVID website offers educational materials — from printables to social media and resources from other sources.

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All COVID-19 vaccinators must enroll in the ShowMeVax program.

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