Wednesday, Oct. 2
8:30 a.m. – MAHPRM Board Meeting
9:30 a.m. – Registration
10 a.m. – Welcome and Opening
10:15 a.m. – Generational Differences/Communicating to Various Audiences
Rachel Wilhite, B.A.
Training and Development Specialist
Phelps Health
Rolla, Mo.
For the first time in history, five generations are represented in the workforce. Navigating the vast generational differences has proved to be challenging and stressful to businesses and employees across the globe. Understanding historical events that have shaped the key values and practices of each generation is vital to building strong, successful personal and professional relationships.
Learning Objectives
- identify the five generations represented in the workforce today
- describe the relevant historically shaping events for each generation
- name the core values and habits for each generation
- learn suggested tools for handling intergenerational issues
11:15 a.m. – Energy Break
11:30 a.m. – Social Media Best Practices & Emerging Trends
Teah Hopper
Social Media Strategist, Owner
Teah Hopper Consulting
Columbia, Mo.
In the ever-evolving world of social media, it can be challenging to discern what strategies are timeless and what trends are fleeting. Knowing what to prioritize and what to overlook is crucial for health care marketing professionals navigating this dynamic landscape. This presentation will share proven best practices that drive real growth and highlight emerging trends worth investing time in. By attending this session, you will gain insights into optimizing your social media strategies efficiently and effectively, ensuring you focus on what truly matters in health care marketing.
Learning Objectives
- Understanding current best practices: Explore reliable social media strategies that consistently yield results in health care marketing. From content creation to engagement tactics, learn what drives meaningful connections with health care audiences.
- Exploring emerging trends: Identify and evaluate emerging trends in social media and which trends are worth integrating into your strategy and which ones you can ignore.
- Q&A and interactive discussion: Engage in interactive discussions to address specific challenges and opportunities in health care social media marketing. Share experiences and learn from industry peers.
12:30 p.m. – Networking Lunch
1:45 p.m. – Tricks of the Trade: Video Production
Ryan Heldenbrand
Digital Consumerism Coordinator
Mosaic Life Care
St. Joseph, Mo.
Seth Akakpo-Lado
Communications Coordinator
Ranken Jordan Pediatric Bridge Hospital
Maryland Heights, Mo.
Video doesn’t have to be complicated. In this panel presentation, health care communicators will discuss how they film, produce and distribute video as part of their hospitals’ communications strategy. Panelists will provide recommendations for equipment, tools and programs that can be used by both beginners and experts. Time for questions and open discussion will follow brief presentations from each panelist.
2:45 p.m. – Energy Break
3 p.m. – Tricks of the Trade: AI Tools for Content Creation
Ryan Milke
Regional Marketing Consultant
Mosaic Medical Center – Maryville
Maryville, Mo.
Kelly Brueggen
Director of Strategic Engagement
Washington County Memorial Hospital
Potosi, Mo.
Jane Drummond
General Counsel and Senior Vice President of Governmental Relations
Missouri Hospital Association
Jefferson City, Mo.
In today’s digital landscape, artificial intelligence has emerged as a powerful tool for content creation, revolutionizing how you produce, distribute and consume information. However, with these advancements come challenges — ethical considerations, the balance between automation and human creativity, and the evolving role of content creators in an AI-powered world. In this panel presentation, two hospital communicators will be joined by a legal expert who will provide examples of how AI can be used to create content – and what legal implications should be taken into consideration throughout the process. Time for questions and open discussion will follow brief presentations from each panelist.
4:15 p.m. – Adjournment
Thursday, Oct. 3
7:30 a.m. – Registration and Breakfast
8:30 a.m. – PIO Workshop for PR/EP: Communicating Effectively in Risk, Crisis and High-Stress Situations
Vincent T. Covello, Ph.D.
Director
Center for Risk Communication
New York, N.Y.
At this workshop, you first will participate in an interactive presentation supplemented with videos and case studies covering the key learning objectives. Then, training will move to a hands-on, practical exercise to create and refine a message map for priority topics. Finally, you will present their sample message maps in a message mapping clinic.
- Introduction
- Behavioral and neuroscience research findings
- Message mapping clinic
- Breaking bad news
- Risk communication tools
- Rule of 3 (27/9/3) tool
- Caring, Compassion, Optimism (CCO) tool
- One Negative Equals 3 Positives (1N=3P) tool
- Perceptions
Learning Objectives
- This workshop will prepare individuals to communicate effectively in risk, crisis, and high-concern or high-stress situations. Upon completion of this training, participants will be able to:
- describe changes in how information is processed in high-concern situations
- identify words that change their meaning in high-stress situations
- craft and deliver messages responsive to high-concern questions and concerns
- describe risk, crisis and high-concern communication strategies to enhance believability, trust and credibility
- describe ways to communicate high-concern information proactively
3 p.m. – Closing Remarks
3:15 p.m. – Adjournment
2023 Agenda Info below
Wednesday, Sept. 27: Crisis Communications Pre-Conference
Pre-conference sessions are designed to bring together hospital public relations and emergency preparedness staff to learn and collaborate on crisis communications. A reduced registration is available for Wednesday pre-conference sessions. Pre-conference attendees also will receive a recording of the Communicating with Diverse Audiences session.
12:30 p.m. — Registration
1 p.m. — Welcome and Introductions
1:15 p.m. — What Does and Doesn’t Change During a Crisis
In the year since the mass shooting at Saint Francis Hospital on June 1, 2022, a lot has changed within their organization — but at the same time, a lot hasn’t. This presentation will provide an overview of the tragedy itself, lessons learned throughout the incident, and insight into how an organization’s culture can (and arguably should) impact crisis response and communications.
Objectives
- understand the lessons learned from one health system’s experience of an on-campus mass shooting tragedy
- understand the role organizational culture plays in a health system’s internal and external communications during a crisis
Lauren A. Landwerlin
Vice President of Strategy, Marketing and Communications
Saint Francis Health System
Tulsa, Okla.
2:15 p.m. — Energy Break — Sponsored by Mostly Serious
2:45 p.m. — Crisis Communications Workshop
During this workshop, participants will conduct a tabletop exercise with multiple inputs requiring the modification of community messaging and actions while combatting misinformation and disinformation. The exercise includes preparing senior leaders to address the media and the community, and will conclude with a simulated hotwash exercise.
Objectives
- learn how to combat disinformation and misinformation
- craft concise and thoughtful messages and understand message frequency
Rebecca Feaster
President, Founder & Principal
Feaster and Associates
Hertford, N.C.
4:30 p.m. — Closing/Adjournment
4:45 p.m. — Networking Social
Thursday, Sept. 28: Conference
7:30 a.m. — Registration/Breakfast
8:15 a.m. — Welcome/Opening
8:30 a.m. — Communicating with Diverse Audiences
We live in a multigenerational/multicultural society, and the interpersonal challenges we face in the community from diverse populations are increasing. This discussion focuses on recognizing the generational and multicultural issues we navigate every day, and on understanding the values and approaches of different generations and cultures. When we understand and embrace our differences, we can better achieve collaboration in the workplace and within our communities.
Objectives
- embrace the demographic changes occurring in your community
- recognize how to best create natural stakeholders to assist with diverse communities
Rebecca Feaster
President, Founder & Principal
Feaster and Associates
Hertford, N.C.
9:30 a.m. — Energy Break — Sponsored by Mostly Serious
9:45 a.m. — Social Media Panel
There is no one-size-fits-all strategy for social media. In this panel presentation, three social media experts from Missouri hospitals of different sizes with varying patient demographics each will give a brief presentation on what social media tools and strategies resonate with their respective communities. Their presentations will be followed by a social media Q&A session and open group discussion.
Panelists
Paige Heitman, MA
Director of Marketing
Phelps Health
Rolla, Mo.
Ryan Heldenbrand
Marketing Web Content Developer
Mosaic Life Care
St. Joseph, Mo.
Janell Patton, CAVS
Community Relations Manager, Marketing and Planning
Cox Monett and Cox Barton County
11:15 a.m. — Reels and TikTok and More, Oh My!
Posting video to the internet sure sounds easy, right?
It’s not.
This interactive presentation will review and instruct on the current best practices, everyday obstacles and what not to do with the ever-changing video tools of social media, including Reels and TikTok.
Objectives
- learn which traditional social media tactics and strategies cross over to video tools like Reels and TikTok
- discover the tools and tactics that separate Reels and TikTok from the old favorite social media platforms
Gus Wagner
President/Owner
The Rocket Group
Jefferson City, Mo.
12:30 p.m. — MAHPRM Show-Me Awards Luncheon
Join us as we showcase the best marketing and PR work from the past year! The Show-Me Excellence Awards recognize the hard work and outstanding results from Missouri hospitals’ marketing and PR teams. Awards will be presented for 23 categories.
2 p.m. — Benchmarking Roundtables
Every hospital is different, but many hospitals face the same challenges. This session will allow attendees the opportunity to network with their peers, and discuss the opportunities and challenges faced by their teams. Attendees will be grouped with like-sized hospital peers and will be prompted with items for discussion. Throughout this session, attendees will build valuable professional relationships and walk away with new perspectives to take back to their organizations.
3 p.m. — Energy Break — Sponsored by Mostly Serious
3:15 p.m. — Tools of the Trade Rotating Roundtables
Join your peers for some structured networking to discuss “tools of the trade” — what has worked for you, what didn’t and what you’d like to try. Attendees will rotate tables — each marked with a topic (such as social media management, email communication, fundraising, etc.) — and will be given an allotted amount of time to discuss the designated topic. Attendees will leave this session with new ideas and solutions to take back to their teams.
