Social Media Policies: What Hospitals Need to Know

Contact Our Team

Webinar

Date:2/28/2019
Start Time:12:00 AM
End Time:12:00 AM
Contact Information
Additional:
Additional Information
Description:

Provided by MHA Health Institute
Health Institute

Date & Time

Thursday, Feb. 28
Noon to 1 p.m.

Register on or before Wednesday, Feb. 27, to ensure delivery of instructional materials.

This complimentary webinar is being offered at a reduced registration fee to MHA-member hospitals thanks to a generous contribution from the MHA Management Services Corporation.


Audience

CEOs; legal counsel; department mangers; directors of human resource; and marketing, media and public relations personnel


The following program content was provided by the speaker.


Overview

Your employees' social media activities outside of work can reflect on your organization. This webinar offers a real-life case study on how quickly a social media misstep can go viral, along with practical advice on how to construct policies that govern how to handle staff use of various social media platforms.


Faculty

Jane Drummond
General Counsel and Vice President of Legal Affairs
Missouri Hospital Association
Jefferson City

Jane Drummond joined MHA in 2014 as the general counsel and vice president of legal affairs. Drummond provides a full range of legal support to MHA, its related organizations and boards. Her duties include health care compliance, corporate advice and judicial advocacy. Drummond also serves as liaison to a variety of legal professional groups involved in health care law and policy.

Drummond graduated from the University of Missouri School of Law in 2001. Since then, she has largely worked in the public policy arena, while gaining additional experience in private practice. She began her legal career as a health and employment law associate at Husch and Eppenberger (now Husch Blackwell). Based on her health law experience, she was appointed to the position of general counsel for the Missouri Department of Health and Senior Services under Gov. Matt Blunt. Drummond later served in that same capacity in the governor’s office. In 2007, Gov. Blunt appointed her to serve as the director of DHSS, a cabinet-level position, which she held through the end of the Blunt administration.

Drummond re-entered private practice in 2009, joining the Jefferson City firm of Schreimann, Rackers, Francka & Blunt. While there, she focused on employment-related services and litigation, largely for public entities.

Rebecca Sesler
Chief Marketing Officer
Saint Luke’s Health System
Kansas City, Mo.

Rebecca Sesler is chief marketing officer for Saint Luke’s Health System in Kansas City, Mo. She leads all marketing and internal communications for the region’s largest locally owned, nonprofit, faith-based system comprised of 16 hospitals and campuses, hundreds of physician clinics, and more than 12,000 employees. She has a Bachelor of Journalism in advertising from the University of Missouri — Columbia and has worked with hospitals and health systems across the country to develop award-winning marketing strategies and campaigns.