2017 Missouri Association for Healthcare Public Relations and Marketing Summer Forum

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Seminar

Date:6/21/2017
Start Time:12:00 AM
End Time:12:00 AM
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Additional:
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Description:

Provided by MHA Health Institute

Health Institute

Supported by Missouri Association for Healthcare Public Relations and Marketing

Dates & Locations

Wednesday, June 21, to Friday, June 23, 2017

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Camden on the Lake
2359 Bittersweet Rd.
Lake Ozark, Mo.
888/365-5620



Register on or before Tuesday, June 13.

This seminar is being offered at a reduced registration fee to MHA-member hospitals because of a contribution from MHA Management Services Corporation.

Summer Forum (Includes Show-Me Awards Luncheon) Wednesday - Friday
MAHPRM Member — $375
Nonmember — $575

Thursday and Friday only (Includes Show-Me Awards Luncheon)
MAHPRM Member — $300
Nonmember — $450

Wednesday only
MAHPRM member — $100
Nonmember — $200

Show-Me Awards Luncheon Only Registration
Members and nonmembers (those NOT attending Summer Forum) — $25


Hotel Reservation

Request MHA Center for Education room rate:

  • king deluxe $142 + tax
  • one bedroom king grand suite $172 + tax
  • one bedroom double grand suite $192 + tax

Make your hotel reservation online.
Group code and password: MOHA0617
Reservations must be made by Friday, June 2, to guarantee rates.


Audience

staff responsible for marketing, public relations, advertising, strategic planning, physician relations, media relations and guest relations


Agenda

Wednesday, June 21

12:30 to 1 p.m. — Pre-Conference Registration — Osage/Gravois Room

1 to 2:15 p.m. — Components and Tactics That Contribute To Your Success In Special Event Fundraising and Your Grateful Patient Program

Jimmy Wilferth
Executive Director
Saint Francis Healthcare System Foundation
Saint Francis Medical Center
Cape Girardeau, Mo.

Part 1: “Pinking Up to Raise More Green” – Discuss how Saint Francis Medical Center’s Pink Up breast cancer awareness program was developed and how it has grown into a major capital and community awareness campaign.

Part 2: “Grateful Patient/Guardian Angel” – Review SFMC’s holistic approach to quality of care and how it improves patient satisfaction, the quality culture, and morale of staff and the bottom line.

Objectives:

  • review tactics that contribute to planning and implementing successful events
  • discuss how the duplication of best practices is in the patient’s best interest

2:15 to 2:45 p.m. — The Bells and Whistles of Event Planning

Gay Stover, MBA, FACHE
Sr. Executive Director Marketing
Ozarks Medical Center
West Plains, Mo.

This session will provide an overview of the planning phases for a variety of events, such as retreats, fund raisers and grand openings. Processes and tools will be shared for planning, managing, marketing and executing successful events.

Objectives:

  • create, organize and manage large and small events
  • identify the best type of event based on target audience and goals
  • evaluate events for process improvement

2:45 to 3 p.m. — Break

3 to 4:15 p.m. — Finding Your Stories: Engaging Patients and Your Organization

Jon Stemmle
Associate Professor
University of Missouri School of Journalism
Columbia

Stories are how we teach, persuade and relate with one another in the interconnected world where we live. With the growing landscape of digital and social media, there is a greater need to share our lives with one another. However, for the public, health organizations can often be confusing places that feel cold and impartial. During this time of shrinking health budgets and rising public health needs, storytelling can be a powerful and cost-effective tool to help empower patients and bring out the emotion and humanity in your organization. By sharing successful storytelling methods used by advertisers and marketers, this session will help spark ideas and empower participants to find the stories living just beneath the surface.

Objectives:

  • recognize and identify stories
  • translate conversations into messages
  • construct messages that stick with your audience
  • compose compelling stories that lead to action

4:15 p.m. — Adjournment


Thursday, June 22

8:30 to 9 a.m. — Registration/Breakfast —  Sponsored by Baldwin Publishing, Inc.

BaldwinLogo_forweb

Baldwin Publishing creates wellness recipes, videos, articles and infographics for hospital marketers. Customize and post your content to blogs, websites, newsletters, social media and apps. Our packages are scalable, get as much or as little as you need to reach your marketing goals. All Baldwin content — even our videos — are easily customized to promote your physicians, service lines, and screenings and seminars.

9 to 9:15 a.m. — Welcome and Introductions

9:15 to 11:15 a.m. — Aligning Employee Engagement With Marketing Communication

Keynote Speakers:
Burl Stamp
Stamp & Chase
Saint Louis

Les Landes
Landes & Associates
St. Louis

Building strong relationships within the community starts with building strong relationships within the organization. Countless studies have shown the commanding competitive advantage of high-engagement cultures when it comes to virtually every relevant performance measure — sales, profitability, quality, safety, satisfaction and more. Despite this compelling evidence, deep-rooted employee engagement continues to elude most organizations. During this presentation, Les Landes and Burl Stamp will share thought-provoking insight on how to build a trust-based culture that gets employees engaged, aligned and performing at a world-class level in a way that makes a powerful connection with the marketplace.

Objectives:

  • gain a deeper appreciation for how improved employee engagement can boost key performance indicators and bottom-line results
  • understand and apply key drivers for systematic employee engagement that gets people tuned in, turned on and eager to go the extra mile
  • support improved communication at all levels of the organization — especially front-line management — with an approach to “real” communication that makes a genuine connection between employee performance and business results
  • understand how to build a continuous improvement “habit” into day-to-day operations
  • look beyond traditional communication vehicles, developing new communication strategies that impact the organization’s culture and employee engagement

11 a.m. — Registration for Show-Me Awards Luncheon for those not attending Summer ForumHarbor Ballroom

11:15 a.m. — Break for Lunch

11:30 a.m. to 1:15 p.m.— Show-Me Awards Luncheon – Harbor Ballroom

1:30 to 2:15 p.m. — Panel Presentation: How to Connect With Your Audience and Advance Your Brand

Facilitator: John Twombly
Internal Communication Manager
St. Louis Children’s Hospital

Anne Kettenbrink
Communications Specialist
MU Health
Columbia, Mo.

Penny Daniels
System Manager–Internal Communications
SSM Health
St. Louis

Abby Wuellner
Media Relations Manager
St. Louis Children’s Hospital


2:15 to 3:15 p.m. — Beyond the Title: Leading and Influencing a Multigenerational Workforce

Dan Schwartz
Founder
Ground Floor Leadership Institute
Overland Park, Kan.

In today’s multigenerational workplace, everyone has something to learn. Younger workers can catch the rest of the world up on technology and the seasoned professionals have the opportunity to share invaluable wisdom with minted new college graduates. Regardless of title, everyone has the opportunity to lead and influence one another. During this session, learn how to use simple strategies to share your knowledge with co-workers in an impactful manner. Learn how teaching others can build trust, increase employee engagement levels and improve organizational results. In addition, learn what it means to be a “ground floor leader;” someone who is committed to positively influencing others, regardless of their title.

Objectives:

  • define the traits of a ground floor leader
  • identify how to lead and influence others, regardless of their title
  • apply four strategies to provide productive assistance
  • develop a personal leadership strategy

3:15 to 3:30 p.m. — Break —  Sponsored by Coffey Communications

CoffeyLogo_forweb

The story of Coffey Communications is really the story of our clients and their health care marketing success. We collaborate with clients to create responsive websites, digital content, e-newsletters, SEO strategies, publications and more. Every day, we’re dedicated to providing our clients with outstanding quality, expertise and service.

3:30 to 4:30 p.m. — How SEO Impacts Reputation, Recruitment, Retention and Revenue

JoAnna Dettmann
CFO
tSunela
St. Louis

Kaysha Hanock
COO
tSunela
St. Louis

Objectives:

  • learn three easy ways to evaluate your health care organization’s current search engine optimization efforts
  • review three tactics to immediately improve your organization’s website rankings
  • discuss how to use SEO to better communicate and connect with target audiences
  • discuss how strategic SEO provides measurable business benefits

4:30 p.m. — Adjournment and Social — Hors D’oeuvres & Cash Bar (Family and friends are welcome.)

Dinner on your own.


Friday, June 23

8 to 8:30 a.m. — Registration/Breakfast

8:30 to 9:30 a.m. — Preparing Your Current Website for Your Future Website

Tomy Ames
System Manager – Digital Communications
SSM Health
St. Louis

In today’s digital age, web content and functionality is always changing. But health care websites don’t seem to fit that mold, do they? We may do an occasional redesign, but how can we possibly prepare for a large-scale website change with small teams and even smaller budgets? During this session, Tomy Ames will walk through some tips that anyone can do to enhance the patient experience, even when you're preparing for a new website.

Objectives:

  • discuss how to analyze your current website for quick-win improvements
  • earn support from leaders and stakeholders
  • enable your team to work on simultaneous projects
  • prioritize strategies and tasks that contribute to a positive patient experience

9:30 to 10:30 a.m. — Dealing With Difficult People

Cathy Atkins
CEO
Inside Columbia Magazine/Zimmer Strategic Communications
Missouri

This presentation takes a practical and humorous look at the people in your life who cause you the most frustration, provides you with easily usable strategies to achieve successful outcomes in those instances, and challenges you to think about those interactions from a completely different perspective.

Objectives:

  • recognize and assimilate the true complexity of communication
  • evaluate a communication exchange objective and take ownership of the fact that you have more control over communication and the outcomes of an interaction than most people realize
  • challenge yourself to become an excellent communicator who focuses more on the other person than on what they are going to say
  • identify specific instances to which every person can relate and grasp specific strategies for successful outcomes
  • shatter some misconceptions and assumptions about communication that cause it to frequently derail

10:30 a.m. — Break — Sponsored by StayWell

StayWellLogo_forweb

StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results. StayWell brings decades of experience working across the health care industry to design solutions that address its clients’ evolving needs. We fuse expertise in health engagement and the science of behavior change with an integrated portfolio of robust digital, print and custom solutions to effectively engage people to make positive health care decisions.


10:45 to 11:45 a.m. — Empowering Your Biggest Fans to Become Your Best Social Media Ambassadors

Connor Voss
Coordinator
Marketing and Strategic Communication
Mizzou Alumni Association
Columbia, Mo.

Learn how to identify your organization’s ambassadors on social media and develop a plan to collect and employ user-generated content to engage your audience and meet marketing goals.

Objectives:

  • identify your organization’s champions
  • develop a social media plan utilizing user-generated content
  • execute campaigns to engage your target market and let them do some of the marketing for you
  • analyze results and build a community of your organization’s most influential supporters

11:45 a.m. — Adjournment


Speakers

Tomy Ames
System Manager – Digital Communications
SSM Health
St. Louis

Tomy Ames is the System Manager of Digital Communication at SSM Health, a not-for-profit health system serving the health needs of communities across the Midwest. The organization has one of the largest integrated delivery systems in the nation. Ames has received six awards for eHealth projects, has served as a judge for the eHealthcare Leadership awards for close to a decade, and has written several articles in eHealthcare Strategy & Trends.

Cathy Atkins
CEO
Inside Columbia Magazine/Zimmer Strategic Communications
Missouri

Cathy Atkins is CEO of Inside Columbia Magazine/Zimmer Strategic Communications. Prior to joining Inside Columbia, she was the Director of Resource Development at the Heart of Missouri United Way, where she helped implement a change in business model to a metrics-based community impact model. Atkins also owned Savant Business Development Systems in Columbia, a sales and management training/consulting business, where she was a nationally recognized speaker and coach for Sandler Training for 11 years. Atkins holds a bachelor of arts in journalism from Mizzou. Currently, Atkins serves as an advisory board member for the Marketing Department in the College of Business, and in 2014 was awarded a Special Citation of Merit from Robert J. Trulaske College of Business.

Right out of college, Atkins spent 15 years in the media business, selling and designing marketing campaigns in print and radio, and is happy to now find herself back in that world working once again for Zimmer Strategic Communications—the company that gave her the first “big girl” job out of college. She is the President-Elect of Columbia Northwest Rotary Club where she has been a member for 20 years.

JoAnna Dettmann
CFO
tSunela
St. Louis

As the co-founder of tSunela, JoAnna Dettmann has paved the way to search engine marketing success for clients such as St. Louis Children’s Hospital, Trane, Logan Chiropractic, Energizer, Ameren UE and Fontbonne University. With more than 15 years of Internet marketing and sales experience, Dettmann is proficient in all aspects of the digital marketing industry including email marketing, Internet marketing sales, social media marketing, and online media planning and buying. Dettmann is involved in the Gateway Interactive Marketing Association. Prior to co-founding tSunela, Dettmann worked at Rodgers Townsend, St. Louis Blues and Brighton Digital Marketing. She has a bachelor’s degree in communications with a minor in marketing from Missouri Baptist University.

Kaysha Hanock
COO
tSunela
St. Louis

An early study of SEO, tSunela co-founder Kaysha Hanock continues to be at the forefront of search engine marketing know-how. With 15 years of industry experience, Hanock has helped clients such as St. Louis Children’s Hospital, Fontbonne University, Praxair, Scottrade and Aventis Pharmaceuticals enhance their online visibility. Hanock’s expertise is in SEO, social media marketing, link building practices, and web analytics. Hanock is a member of the National Association of Professional Women, the search engine marketing professionals’ organization (SEMPO), and the Portland-based search engine marketing group, SEMpdx. She also is a Google AdWords certified professional. Prior to co-founding tSunela, Hanock worked at Outrider, The Selling Source and Brighton Digital Marketing. She has a bachelor’s degree in biology from Truman State University and an MBA with a services marketing specialty from the University of Nevada Las Vegas.

Les Landes
Landes & Associates
St. Louis

Les Landes is President of Landes & Associates, a management consulting firm that provides services in team/organizational planning, marketing and public relations, organizational communication, employee engagement, performance improvement systems, and executive coaching. The firm serves clients in various industries, as well as government and nonprofit organizations.

A nationally recognized expert on employee engagement, Landes is the author of the business fable, “Getting to the Heart of Employee Engagement,” as well as numerous articles published in professional publications such as, Tactics (Public Relaitons Society of America), Public Relations Strategist (PRSA), Smart Business, Ragan.com, Communication World, The Journal for Quality and Participation, Quality Progress and others.

He is the former head of corporate communication for one of the world’s largest food companies where he was responsible for corporate advertising, public and media relations, consumer affairs, employee communication, and creative services. He also played a major role in developing and implementing the company’s quality management system.

Dan Schwartz
Founder
Ground Floor Leadership Institute
Overland Park, Kan.

Dan Schwartz is the Founder and Chief Education Officer of the Ground Floor Leadership Institute. Schwartz is a contributing author for the Association for Talent Development and a member of the coaching staff for Campus Career Coach. He has published several articles in the areas of career development, leadership development, employee engagement, and learning and development. He is the Author of “TD at Work: Managing as a Ground Floor Leader,” “Winning Strategies: Achieving Success in the Classroom, Career and Life,” and a contributing author to “Find Your Fit: A Practical Guide to Landing a Job You’ll Love.”

Burl Stamp
Stamp & Chase
Saint Louis

Burl Stamp, FACHE, is the President and Founder of Stamp & Chase, a health care consulting firm based in St. Louis. Working alongside health care professionals from the boardroom to the bedside, Burl and his colleagues help health systems improve performance by building effective communication competencies and practices at all levels of the organization. Prior to launching Stamp & Chase in 2003, Burl served several leading health care organizations in executive roles, including President/CEO of Phoenix Children’s Hospital and V.P. at BJC Healthcare. He is the author of “The Healing Art of Communication” and a frequent speaker on communication, leadership, organizational culture and business development strategy in health care organizations.

Jon Stemmle
Associate Professor
University of Missouri School of Journalism
Columbia

Jon Stemmle is an Assistant Professor of Strategic Communication, former Director of the Health Communication Research Center at the Missouri School of Journalism, and a core faculty member of the Master of Public Health Program at MU. In his role as a professor, Stemmle teaches classes in public relations, health and science communication, and integrated marketing campaigns. His primary research interests involve health-related community-based participatory research, tailored health communication and messaging through storytelling and narrative. Stemmle’s work in the area of strategic health communication has been presented to the CDC, European CDC, NCI and various health literacy groups around the nation. His co-authored research has been published in a wide array of journals including the Journal of Health Communication, Journal of Management & Marketing in Healthcare, and the Journal of Interactive Advertising.

Throughout the last decade, Stemmle led a variety of health communication projects on topics such as health and science literacy, cancer prevention communications, and photovoice. These projects were conducted on a variety of levels — from local to international and everything in between — and totaled more than $50 million. Since stepping down from his director role in the summer 2014, Stemmle now serves the HCRC in an advisory capacity.

Gay Stover, MBA, FACHE
Sr. Executive Director Marketing
Ozarks Medical Center
West Plains, Mo.

Gay Watson Stover is responsible for marketing and events for Ozarks Medical Center, a not-for-profit system of care encompassing a 114-bed acute care hospital, 15 specialty clinics, rehabilitation services, home care, The OMC Foundation and rural health clinics in seven communities in South Central Missouri. Prior to OMC, she was Director of Marketing and Managed Care at Delta Regional Medical Center, and Creative Director at Shamoon Advertising Agency, both in Greenville, Miss.

Stover holds a bachelor of arts from Vanderbilt University and an MBA from Delta State University in Cleveland, Miss., where she was inducted into Delta Mu Delta International Honor Society in Business. She is a Fellow in the American College of Healthcare Executives and serves on the Missouri Quality Award Board of Examiners.

Connor Voss
Coordinator
Marketing and Strategic Communication
Mizzou Alumni Association
Columbia, Mo.

Connor Voss develops social media strategy and digital content for the Mizzou Alumni Association. Although a digital strategist by title, she’d call herself a problem-solving storyteller (and a proud graduate of the Missouri School of Journalism).

The platforms, tools and tactics Voss employs often change as quickly as Facebook’s algorithm, but the philosophy behind her digital strategy is constant: Meet your audience where they are, and tell them a story they understand.

While at MAA, Voss also has helped create the marketing plan behind the University’s first Mizzou Giving Day and launched a social media ambassador program to amplify the Mizzou story.

Jimmy Wilferth
Executive Director
Saint Francis Healthcare System Foundation
Saint Francis Medical Center
Cape Girardeau, Mo.

Before Jimmy Wilferth’s position at Saint Francis Medical Center, he served as President of U.S. Operations for Heart for Africa; Vice President of National Operations for Men At The Cross; Vice President of Schaefer Electrical Enclosures; Vice President of Crader Distributing Company (Stihl Power Equipment); and President of United Oil Co. Wilferth’s passion is people. He has spent the majority of his life serving the less fortunate from the U.S. to Haiti, South America, Africa and the Middle East. He is a graduate of Southeast Missouri State University (geology and business administration) and continued his education at Ohio State University focusing on market strategy, logistics, operations and finance.